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Pinellas tourism launches new campaign to attract internationals

Pinellas tourism agency Visit St. Pete/Clearwater is spending $245,000 this winter to launch its first marketing push aimed at attracting tourists from the United Kingdom. That's the beaches' No. 1 pool for international visitors, including Canada. Pinellas will air its first U.K. TV ads in London during their dreary, gray winter. The bright, music-video-style TV spots will paint a dreamy picture of incredibly cheery people frolicking on warm, sunny, luscious beaches. The same shimmering images will adorn the U.K.'s iconic double-decker buses and taxi cabs. NOV. 19, 2014, Video courtesy: www.visitstpeteclearwater.com

Source: Tampa Bay Times

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